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Make your business visible on Google thanks to SEO
We talked about it in our previous article dedicated to digital: search engine optimization (SEO) is one of the most effective marketing techniques for developing your business and your turnover. For what ? Quite simply because you attract qualified traffic to your website. In other words, visitors present on Google who already have an interest in your products or services, since they are in a research process. Yes, but here you go, how to improve your online visibility on Google? Dimitri Kas, an SEO based in Switzerland, explains the fundamental principles of SEO to us.
Check that your site is discoverable by Google
The first step is to check that your website is crawlable by Google. In other words, can Google easily access your site and discover the content there? Because if this is not the case, the pages of your site will not be displayed in the search results. It happens that some companies are not visible on Google for several months, sometimes because of a technical problem that could have been resolved in just a few minutes.
Create useful content for your readers
Once your site is crawlable by Google, you will need to create content. When Google arrives at a web page, it looks at the editorial part (the text) to “understand” what the page is about. Text is an essential, if not essential, element of a visibility strategy on Google. Each page that you want to position in the search engine must therefore contain text.
Make optimizations on your pages
During the writing phase, it is wise to have in mind the keywords on which you want to position your pages. Indeed, for each search you make, Google presents a list of pages in the results. Your objective will therefore be to know which keywords you want to position yourself on, and to insert them in strategic places on your pages, which in SEO are called tags (title tags, meta description tags, Hn tags, etc.)
Let Google know your page exists
When you publish a new page on your site, Google is not aware of it. You have to wait for the user to discover the page to be able to display it in the search results... which can take several weeks, or even several months! To speed up this process, you can tell Google that you have published a new page, using a free tool called Google Search Console (which will first need to be connected to your website).
Ready to boost your visibility on Google?
These 4 steps are essential to hope to be visible on Google. At ABC Expat, we have developed a complete range of digital services to help companies strengthen their digital presence. We monitor developments in marketing practices to offer you services that meet your needs and contribute to the development of your turnover. Contact us for more information.